Welcome to Images of Sommer: January 2013

How long do you have to catch a potential customer's attention? 30 seconds or is it 2 seconds? In our fast paced world, I would bet you have approximately 3 seconds to capture enough interest from your new customer to keep them on your website page. If your business has a Facebook page, LinkedIn profile or one of the hundreds of networking sites available today, are you using just an anonymous shadow figure for your profile picture? How can anyone start a relationship with that!

You work hard every day to generate new business, capture a piece of your market share and turn first time clients into lifelong customers. If you present yourself in a non-professional manner (ever seen the pictures on Facebook with someone's arm around the shoulder?), how can your customer see you as a professional, especially if they are new to your business? I have made it my business as a professional photographer to educate business owners of the importance of a professionally created business portrait, more commonly known as a "head shot". Let me introduce you to just a few of the savvy business owners I have recently photographed for print publication, press releases, websites and social media pages. I create approximately 20 images from which one to three images are selected for full retouching, proper cropping, color balance, lighting and posing. All these images are delivered electronically and can be used as often as needed.